“We make a living by what we get, but we make a life by what we give.” -Winston Churchill
Foreword by John Moeller
Philanthropy (fə-ˈlan(t)-thrə-pē) noun –
- Goodwill to fellow members of the human race; especially :active effort to promote human welfare
- An act or gift done or made for humanitarian purposes
- An organization distributing or supported by funds set aside for humanitarian purposes
In the Spring of 2013, in a small bar in Vicksburg, MS, solutioneers Chris and John sat, waiting for the howling rain to subside, discussing life over a few libations when a plot was hatched to help folks in need. They were dismayed that many philanthropy efforts had turned into mere donations to causes, where people would put a few dollars into a box and nobody really knew where that money went or what good it would do. They both wanted to improve their world, but disliked traditional methods that might not hold up to scrutiny and left you feeling like you hadn’t actually done anything. It would be better, they decided, to try and make your own difference with the gifts you possessed instead of expecting someone else to do it for you. Thus, Philanthropy Phriday was born.
We started by creating a list of charities, non-profits, and faith-based groups that our team had connections to and voted to begin our first project in May of 2013. Our first candidate for Phil Phriday was an Florida-based organ donor awareness group called the Action Awareness Agency. Our Vicksburg web design and Sanford web design teams joined forces to create a complete re-branding and web identity campaign that would reflect the top notch organization at 8lives.org.
The existing website was Flash-based and had not been updated for several years. The design did not reflect the overall message that 8Lives wanted to portray, and the look and feel targeted a narrow demographic.
Before tackling web development, we created several logo and color concepts for the customer to consider. Our primary focus was to soften the color scheme and create a design that was clean and friendly. Our theme took shape around the heart design and a softer green/blue palette.
During this phase of the branding process, our design team evolves an idea into a finely tuned identity.
Website Redesign & Content Improvement
8Lives wanted to stick with a simple one page design for the bulk of the content. We agreed that the user experience would likely be best in this simple format, so we cranked out a one pager with the newly blessed logo and color scheme.
Final Logo, Home Page, and Custom WordPress Blog
After refining our concepts more, we were finally ready to push out a finished product. We created a custom WordPress theme and added a calendar of events and a donation page. The entire system is managed by the staff at 8Lives, and they now have a greatly improved platform to spread the important message of organ donor awareness.
Overall, our first Philanthropy Phriday project was a success, and we look forward to watching the future growth of 8Lives.org!
Got a non-profit, charity, or faith based group that needs some web design, web development, or branding love? Let us know! Our Mississippi web design and Orlando web design teams are looking for new Philanthropy opportunities right now.
Want to get involved in Phil Phriday? Great! Your talents and time are worth something, and by giving them you can truly make a difference in the world. Just send an email to firstname.lastname@example.org if you have any questions about getting started. We are also looking for other digital creative agencies who would be interested in teaming for larger Phil Phriday efforts.