Philanthropy Phriday + Launch

“We make a living by what we get, but we make a life by what we give.” -Winston Churchill

Foreword by John Moeller

Philanthropy (fə-ˈlan(t)-thrə-pē) noun –

  1. Goodwill to fellow members of the human race; especially :active effort to promote human welfare
    1. An act or gift done or made for humanitarian purposes
    2. An organization distributing or supported by funds set aside for humanitarian purposes

In the Spring of 2013, in a small bar in Vicksburg, MS, solutioneers Chris and John sat, waiting for the howling rain to subside, discussing life over a few libations when a plot was hatched to help folks in need. They were dismayed that many philanthropy efforts had turned into mere donations to causes, where people would put a few dollars into a box and nobody really knew where that money went or what good it would do. They both wanted to improve their world, but disliked traditional methods that might not hold up to scrutiny and left you feeling like you hadn’t actually done anything. It would be better, they decided, to try and make your own difference with the gifts you possessed instead of expecting someone else to do it for you. Thus, Philanthropy Phriday was born.

Philanthropy Phriday Logo
The concept is simple: Each Friday, devote the time from after lunch until quitting time working for a non-profit; and finish one project per month. Committing to a non-profit web design strategy has great effects on the way our team works together and the impact we can have on the world. We’re providing a specialized service to a worthy organization that couldn’t afford it otherwise. Bringing non-profits into the next century technologically can do wonders for their relevance, awareness, and communication. This all boils down into increased efficiency for the cause we’ve helped and a non-profit that’s more efficient can do more good with less resources.

We started by creating a list of charities, non-profits, and faith-based groups that our team had connections to and voted to begin our first project in May of 2013. Our first candidate for Phil Phriday was an Florida-based organ donor awareness group called the Action Awareness Agency. Our Vicksburg web design and Sanford web design teams joined forces to create a complete re-branding and web identity campaign that would reflect the top notch organization at

Existing Website

The existing website was Flash-based and had not been updated for several years. The design did not reflect the overall message that 8Lives wanted to portray, and the look and feel targeted a narrow demographic.


Branding Concepts

Before tackling web development, we created several logo and color concepts for the customer to consider. Our primary focus was to soften the color scheme and create a design that was clean and friendly. Our theme took shape around the heart design and a softer green/blue palette.

During this phase of the branding process, our design team evolves an idea into a finely tuned identity.




Website Redesign & Content Improvement

8Lives wanted to stick with a simple one page design for the bulk of the content. We agreed that the user experience would likely be best in this simple format, so we cranked out a one pager with the newly blessed logo and color scheme.

Final Logo, Home Page, and Custom WordPress Blog

After refining our concepts more, we were finally ready to push out a finished product. We created a custom WordPress theme and added a calendar of events and a donation page. The entire system is managed by the staff at 8Lives, and they now have a greatly improved platform to spread the important message of organ donor awareness.

Overall, our first Philanthropy Phriday project was a success, and we look forward to watching the future growth of!




Got a non-profit, charity, or faith based group that needs some web design, web development, or branding love? Let us know! Our Mississippi web design and Orlando web design teams are looking for new Philanthropy opportunities right now.

Want to get involved in Phil Phriday? Great! Your talents and time are worth something, and by giving them you can truly make a difference in the world. Just send an email to if you have any questions about getting started. We are also looking for other digital creative agencies who would be interested in teaming for larger Phil Phriday efforts.

  • Brian Haferkamp

    Hey guys, great work! I’ve been doing web design for more than a decade working with non-profits and small businesses. If you like my work, I’d like to take you up on your offer to help with non-profit projects. Keep up the work for good!

    • crosstek

      Thanks, Brian! We’d love to have you involved. Please shoot us an email at so we can get connected! -Steve

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